I was able to get a higher valuation for my company which saved me from giving up 10% more equity.

What did you ask for? : To be able to raise our seed round with investors that understood our valuation really represented the full value of our tech, what we had achieved and were poised to create.

What did you receive?: I was able to get a higher valuation for my company which saved me from giving up 10% more equity.

How did it feel? Did you believe it was already there? Did you allow it to show up?: I had seen so many people (and yes, women) get beat up on what investors were saying their company was worth. I decided to really focus on who I wanted to partner with and why. I was more concerned with the feeling of the relationship than their name or what they could do for us that I attracted an investor I truly loved. Not only did they put money in at what we asked for, they led the round and brought in two other investors that we really align with as well.